Social Media Reading List
[update Aug. 20]: This is what the list looks like now:
Anderson, C. (2008). Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More. New York: Hyperion Books.
Anderson, C. (2009). Free: The Future of a Radical Price. New York: Hyperion Books.
Blossom, J. (2009). Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future Hoboken, NJ: John Wiley & Sons.
Clapperton, G. (2009). This is Social Media: Tweet, blog, link and post your way to business success. Hoboken, NJ: John Wiley & Sons.
Davenport, T. H., & Beck, J. C. (2001). The Attention Economy: Understanding the New Currency of Business. Boston: Harvard Business Press.
Fogg, B. (2007). Mobile persuasion. Stanford: Stanford Captology Media.
Israel, S. (2009). Twitterville: How Businesses Can Thrive in the New Global Neighborhoods.
Jackson, M., & McKibben, B. (2008). Distracted: The Erosion of Attention and the Coming Dark Age. Amherst, NY: Prometheus Books.
Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York: New York University Press.
Jue, A. L., Marr, J. A., & Kassotakis, M. E. (2009). Social Media at Work: How Networking Tools Propel Organizational Performance: Jossey-Bass. (N/A until November 2009)
Locke, C., Searls, D., Weinberger, D., & Levine, J. (1999). The Cluetrain Manifesto.
O’Reilly, T., & Milstein, S. (2009). The Twitter Book. Sebastopol, Ca: O’Reilly Media.
Palfrey, J., & Gasser, U. (2008). Born Digital: Understanding the First Generation of Digital Natives Philadelphia: Basic Books.
Postman, N. (1992). Technopoly. New York: Vintage Books.
Qualman, E. (2009). Socialnomics: How social media transforms the way we live and do business. Hoboken, NJ: John Wiley & Sons.
Safko, L., & Brake, D. (2009). The Social Media Bible: Tactics, Tools, and Strategies for Business Success. Hoboken, NJ: John Wiley & Sons.
Scoble, R., & Israel, S. (2006). Naked conversations. Hoboken, NJ: John Wiley & Sons.
Shirky, C. (2008). Here Comes Everybody: The Power of Organizing Without Organizations. New York: Penguin Press.
Solis, B. (2010). The Social Media Manifesto: The Revolutionary Guide to Build, Manage, and Measure Online Networks in Business Hoboken, NJ: John Wiley & Sons.
Surowiecki. (2005). The Wisdom of Crowds: Anchor Books.
Tapscott, D., & Williams, A. D. (2008). Wikinomics: How Mass Collaboration Changes Everything. New York: Portfolio.
Zittrain, J. (2009). The Future of the Internet–And How to Stop It: Yale University Press.
Social media & Marketing
Bhargava, R. (2008). Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back. New York: McGraw-Hill.
Brogan, C., & Smith, J. (2009). Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. Hoboken, NJ: John Wiley & Sons.
Gillin, P. (2007). The new influencers: A marketer’s guide to the new social media. Sanger, CA: Quill Driver Books.
Gillin, P. (2008). Secrets of social media marketing. Fresno, CA: Quill Driver Books.
Halligan, B., Shah, D., & Scott, D. M. (2009). Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Hoboken, NJ: John Wiley & Sons.
Holtz, S., Havens, J. C., & Johnson, L. D. (2008). Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand: Josey-Bass.
Li, C., & Bernoff, J. (2008). Groundswell: Winning in a World Transformed by Social Technologies. Boston: Harvard Business School Press.
Livingston, G., & Solis, B. (2007). Now is gone: A primer on new media for executives and entrpreneurs. Laurel, MD: Bartleby Press.
McConnell, B., & Huba, J. (2007). Citizen Marketers: When People Are the Message. Chicago: Kaplan Publishing.
Scott, D. M. (2008). The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Hoboken, NJ: John Wiley & Sons.
Scott, D. M. (2008). The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Hoboken, NJ: John Wiley & Sons.
Thomas, M., & Brain, D. (2009). Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment. London: A&C Black.
Weber, L. (2009). Marketing to the Social Web: How Digital Customer Communities Build Your Business. Hoboken, NJ: John Wiley & Sons.
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[original post:]
I’m putting together a reading list for my graduate seminar (TECH 621 – Research Focus: The Social Internet). I’m trying to get to books that discuss social media principles, and research – not only how-to guides and marketing advice.
Here is the list as it stands right now:
Blossom, J. (2009). Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future Hoboken, NJ: John Wiley & Sons.
Clapperton, G. (2009). This is Social Media: Tweet, blog, link and post your way to business success. Hoboken, NJ: John Wiley & Sons.
Gillin, P. (2007). The new influencers: A marketer’s guide to the new social media. Sanger, CA: Quill Driver Books.
Halligan, B., Shah, D., & Scott, D. M. (2009). Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Hoboken, NJ: John Wiley & Sons.
Holtz, S., Havens, J. C., & Johnson, L. D. (2008). Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand: Josey-Bass.
Israel, S. (2009). Twitterville: How Businesses Can Thrive in the New Global Neighborhoods.
Jue, A. L., Marr, J. A., & Kassotakis, M. E. (2009). Social Media at Work: How Networking Tools Propel Organizational Performance: Jossey-Bass.
Li, C., & Bernoff, J. (2008). Groundswell: Winning in a World Transformed by Social Technologies. Boston: Harvard Business School Press.
Locke, C., Searls, D., Weinberger, D., & Levine, J. (1999). The Cluetrain Manifesto. http://www.cluetrain.com/
O’Reilly, T., & Milstein, S. (2009). The Twitter Book. Sebastopol, Ca: O’Reilly Media.
Qualman, E. (2009). Socialnomics: How social media transforms the way we live and do business. Hoboken, NJ: John Wiley & Sons.
Safko, L., & Brake, D. (2009). The Social Media Bible: Tactics, Tools, and Strategies for Business Success. Hoboken, NJ: John Wiley & Sons.
Scoble, R., & Israel, S. (2006). Naked conversations. Hoboken, NJ: John Wiley & Sons.
Scott, D. M. (2009). World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. Hoboken, NJ: John Wiley & Sons.
Solis, B. (2010). The Social Media Manifesto: The Revolutionary Guide to Build, Manage, and Measure Online Networks in Business Hoboken, NJ: John Wiley & Sons.
Do you have a book I should add to this list? Please let me know!
LOL, Amanda, I don’t know if there would be a list!
I haven’t read all the books, and I don’t expect to like or endorse all of them. I do need to read them, though (or speed read them, just to know what’s out there).
I often pick bad journal articles (academic ones) for my students to read – they learn a lot from them, even if not about the subject matter. They learn about research, critical thinking, etc.
In this case, I expect many of the books to make claims not supported by research, and I hope it will help my students come up with ideas for their own research.
It’s my job to read what’s out there, the good and the bad…
Would love to see this list sans the junk-thought-get-rich-quick-yes-you-too-can-be-a-popular-millionaire-by-rockstar-blogging books. Would there even be a list?
Pretty sad to be pumping that bilge at a respected university, Mihaela.
- Amanda
Hi. How about K. D. Paine’s Measuring Public Relationships?
and here is a good reading list from @academicdave (Dave Parry) for his course:
http://emac2321.pbworks.com/Schedule-of-Readings
I should also add Everything Is Miscellaneous
Throwing sheep in the boardroom: How online social networking will transform your life, work and world by Matthew Fraser & Soumitra Dutta
I like Henry Jenkins, Convergence Culture — although it’s not about social media exclusively, it’s about how all sorts of media fit together.
I remembered I forgot to add books on crowd surfing & crowd sourcing. I’ll keep updating the list and publishing it.
You might want to check out Chris Brogan’s new book, Trust Agents: http://www.amazon.com/Trust-Agents-Influence-Improve-Reputation/dp/0470743085/
I haven’t read it yet, but it’s on my impending to-read list.
Mihaela:
Some of the books I have required/recommended for my students (undergrads) include:
Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get it Back by Rohit Bhargava
Free: The Future of a Radical Price by Chris Anderson
The LongTail: Why the Future of Business is Selling Less of More by Chris Anderson
Here Comes Everybody: The Power of Organizing without Organizations by Clay Shirkey
Tribes: We Need You to Lead Us by Seth Godin