Social Media Reading List

[update Aug. 20]: This is what the list looks like now:

Anderson, C. (2008). Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More. New York: Hyperion Books.

Anderson, C. (2009). Free: The Future of a Radical Price. New York: Hyperion Books.

Blossom, J. (2009). Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future Hoboken, NJ: John Wiley & Sons.

Clapperton, G. (2009). This is Social Media: Tweet, blog, link and post your way to business success. Hoboken, NJ: John Wiley & Sons.

Davenport, T. H., & Beck, J. C. (2001). The Attention Economy: Understanding the New Currency of Business. Boston: Harvard Business Press.

Fogg, B. (2007). Mobile persuasion. Stanford: Stanford Captology Media.

Israel, S. (2009). Twitterville: How Businesses Can Thrive in the New Global Neighborhoods.

Jackson, M., & McKibben, B. (2008). Distracted: The Erosion of Attention and the Coming Dark Age. Amherst, NY: Prometheus Books.

Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York: New York University Press.

Jue, A. L., Marr, J. A., & Kassotakis, M. E. (2009). Social Media at Work: How Networking Tools Propel Organizational Performance: Jossey-Bass. (N/A until November 2009)

Locke, C., Searls, D., Weinberger, D., & Levine, J. (1999). The Cluetrain Manifesto.

O’Reilly, T., & Milstein, S. (2009). The Twitter Book. Sebastopol, Ca: O’Reilly Media.

Palfrey, J., & Gasser, U. (2008). Born Digital: Understanding the First Generation of Digital Natives Philadelphia: Basic Books.

Postman, N. (1992). Technopoly. New York: Vintage Books.

Qualman, E. (2009). Socialnomics: How social media transforms the way we live and do business. Hoboken, NJ: John Wiley & Sons.

Safko, L., & Brake, D. (2009). The Social Media Bible: Tactics, Tools, and Strategies for Business Success. Hoboken, NJ: John Wiley & Sons.

Scoble, R., & Israel, S. (2006). Naked conversations. Hoboken, NJ: John Wiley & Sons.

Shirky, C. (2008). Here Comes Everybody: The Power of Organizing Without Organizations. New York: Penguin Press.

Solis, B. (2010). The Social Media Manifesto: The Revolutionary Guide to Build, Manage, and Measure Online Networks in Business Hoboken, NJ: John Wiley & Sons.

Surowiecki. (2005). The Wisdom of Crowds: Anchor Books.

Tapscott, D., & Williams, A. D. (2008). Wikinomics: How Mass Collaboration Changes Everything. New York: Portfolio.

Zittrain, J. (2009). The Future of the Internet–And How to Stop It: Yale University Press.

Social media & Marketing

Bhargava, R. (2008). Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back. New York: McGraw-Hill.

Brogan, C., & Smith, J. (2009). Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. Hoboken, NJ: John Wiley & Sons.

Gillin, P. (2007). The new influencers: A marketer’s guide to the new social media. Sanger, CA: Quill Driver Books.

Gillin, P. (2008). Secrets of social media marketing. Fresno, CA: Quill Driver Books.

Halligan, B., Shah, D., & Scott, D. M. (2009). Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Hoboken, NJ: John Wiley & Sons.

Holtz, S., Havens, J. C., & Johnson, L. D. (2008). Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand: Josey-Bass.

Li, C., & Bernoff, J. (2008). Groundswell: Winning in a World Transformed by Social Technologies. Boston: Harvard Business School Press.

Livingston, G., & Solis, B. (2007). Now is gone: A primer on new media for executives and entrpreneurs. Laurel, MD: Bartleby Press.

McConnell, B., & Huba, J. (2007). Citizen Marketers: When People Are the Message. Chicago: Kaplan Publishing.

Scott, D. M. (2008). The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Hoboken, NJ: John Wiley & Sons.

Scott, D. M. (2008). The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Hoboken, NJ: John Wiley & Sons.

Thomas, M., & Brain, D. (2009). Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment. London: A&C Black.

Weber, L. (2009). Marketing to the Social Web: How Digital Customer Communities Build Your Business. Hoboken, NJ: John Wiley & Sons.

[original post:]

I’m putting together a reading list for my graduate seminar (TECH 621 – Research Focus: The Social Internet). I’m trying to get to books that discuss social media principles, and research – not only how-to guides and marketing advice.

Here is the list as it stands right now:

Blossom, J. (2009). Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future Hoboken, NJ: John Wiley & Sons.

Clapperton, G. (2009). This is Social Media: Tweet, blog, link and post your way to business success. Hoboken, NJ: John Wiley & Sons.

Gillin, P. (2007). The new influencers: A marketer’s guide to the new social media. Sanger, CA: Quill Driver Books.

Halligan, B., Shah, D., & Scott, D. M. (2009). Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Hoboken, NJ: John Wiley & Sons.

Holtz, S., Havens, J. C., & Johnson, L. D. (2008). Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand: Josey-Bass.

Israel, S. (2009). Twitterville: How Businesses Can Thrive in the New Global Neighborhoods.

Jue, A. L., Marr, J. A., & Kassotakis, M. E. (2009). Social Media at Work: How Networking Tools Propel Organizational Performance: Jossey-Bass.

Li, C., & Bernoff, J. (2008). Groundswell: Winning in a World Transformed by Social Technologies. Boston: Harvard Business School Press.

Locke, C., Searls, D., Weinberger, D., & Levine, J. (1999). The Cluetrain Manifesto. http://www.cluetrain.com/

O’Reilly, T., & Milstein, S. (2009). The Twitter Book. Sebastopol, Ca: O’Reilly Media.

Qualman, E. (2009). Socialnomics: How social media transforms the way we live and do business. Hoboken, NJ: John Wiley & Sons.

Safko, L., & Brake, D. (2009). The Social Media Bible: Tactics, Tools, and Strategies for Business Success. Hoboken, NJ: John Wiley & Sons.

Scoble, R., & Israel, S. (2006). Naked conversations. Hoboken, NJ: John Wiley & Sons.

Scott, D. M. (2009). World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. Hoboken, NJ: John Wiley & Sons.

Solis, B. (2010). The Social Media Manifesto: The Revolutionary Guide to Build, Manage, and Measure Online Networks in Business Hoboken, NJ: John Wiley & Sons.

Do you have a book I should add to this list? Please let me know!

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10 responses to “Social Media Reading List”

  1. Mihaela says :

    LOL, Amanda, I don’t know if there would be a list!

    I haven’t read all the books, and I don’t expect to like or endorse all of them. I do need to read them, though (or speed read them, just to know what’s out there).

    I often pick bad journal articles (academic ones) for my students to read – they learn a lot from them, even if not about the subject matter. They learn about research, critical thinking, etc.

    In this case, I expect many of the books to make claims not supported by research, and I hope it will help my students come up with ideas for their own research.

    It’s my job to read what’s out there, the good and the bad… :)

  2. Amanda chapel says :

    Would love to see this list sans the junk-thought-get-rich-quick-yes-you-too-can-be-a-popular-millionaire-by-rockstar-blogging books. Would there even be a list?

    Pretty sad to be pumping that bilge at a respected university, Mihaela.

    – Amanda

  3. Ellen says :

    Hi. How about K. D. Paine’s Measuring Public Relationships?

  4. Mihaela says :

    and here is a good reading list from @academicdave (Dave Parry) for his course:

    http://emac2321.pbworks.com/Schedule-of-Readings

  5. Mihaela says :

    I should also add Everything Is Miscellaneous

  6. Tricia Farwell says :

    Throwing sheep in the boardroom: How online social networking will transform your life, work and world by Matthew Fraser & Soumitra Dutta

  7. Karen Russell says :

    I like Henry Jenkins, Convergence Culture — although it’s not about social media exclusively, it’s about how all sorts of media fit together.

  8. Mihaela says :

    I remembered I forgot to add books on crowd surfing & crowd sourcing. I’ll keep updating the list and publishing it.

  9. Erin says :

    You might want to check out Chris Brogan’s new book, Trust Agents: http://www.amazon.com/Trust-Agents-Influence-Improve-Reputation/dp/0470743085/

    I haven’t read it yet, but it’s on my impending to-read list.

  10. Elaine Young says :

    Mihaela:

    Some of the books I have required/recommended for my students (undergrads) include:

    Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get it Back by Rohit Bhargava

    Free: The Future of a Radical Price by Chris Anderson

    The LongTail: Why the Future of Business is Selling Less of More by Chris Anderson

    Here Comes Everybody: The Power of Organizing without Organizations by Clay Shirkey

    Tribes: We Need You to Lead Us by Seth Godin

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