Journal & Courier, Oct 2, 2011 - BoilerCribs owner taps crowdsourcing to hone West Lafayette project

The Atlantic, Sept. 2, 2011 – Social Media’s Slow Slog Into the Ivory Towers of Academia

Journal &  Courier, Aug. 3, 2011 – Keynote at Lafayette Digital Media Conference

Lafayette Online, July 29, 2011 - Lafayette Digital Media Conference

Lafayette Online, July 7 – Social Media Marketing Workshop for Artists

Journal & Courier, June 7 - West Lafayette Police Adopt Social Media Policy

Journal & Courier, June 9 - Steffey’s mother joins search for missing student

Journal & Courier, June 14 – Slow start for applying social media ethics

Photo credit: McAfee

My Facebook & Twitter pals might have seen my mentions of a big mystery project I was working on at the end of the summer. Well, the big mystery project has been released, and now I can tell you about it: It was preparing a global report for McAfee Co. I worked with my Purdue and CERIAS colleague, Dr. Lorraine Kisselburgh to analyze data from a global survey McAfee conducted, enrich it with expert interviews, and weave it into a story which became the report – Web 2.0: A Complex Balancing Act.

You can download the report at the link above, and you can read highlights in the news release.

February 3 – Tech team at Purdue tracking Super tweets

2010

Mar. 26 – Social hours – Greater Fort Wayne Business Weekly article about using social media at work

2009

Oct. 7 – Twitter tool could help educators, e-campus news

Oct. 6 – Quoted in the Journal & Courier about a new Twitter tool, need4feed.

Aug. 9 – Newspaper article published in The Spartanburg Herald Journal (South Carolina) about some of my Facebook research.

Mar. 8 – Politicians are a-Twitter over the new social media, The Spartanburg Herald Journal, S.C.

Read my interview, on various PR topics, here.

I wrote about social media culture & social norms, how not to be “creepy,” how to plan strategically for public relations, misunderstandings about what PR is, could, and should be, and tempered the idea of conversational PR.