Comments on: Social Media Reading List

By: Mihaela

Mihaela — Wed, 02 Sep 2009 18:12:05 +0000

LOL, Amanda, I don’t know if there would be a list!

I haven’t read all the books, and I don’t expect to like or endorse all of them. I do need to read them, though (or speed read them, just to know what’s out there).

I often pick bad journal articles (academic ones) for my students to read – they learn a lot from them, even if not about the subject matter. They learn about research, critical thinking, etc.

In this case, I expect many of the books to make claims not supported by research, and I hope it will help my students come up with ideas for their own research.

It’s my job to read what’s out there, the good and the bad…

By: Amanda chapel

Amanda chapel — Wed, 02 Sep 2009 18:05:54 +0000

Would love to see this list sans the junk-thought-get-rich-quick-yes-you-too-can-be-a-popular-millionaire-by-rockstar-blogging books. Would there even be a list?

Pretty sad to be pumping that bilge at a respected university, Mihaela.

- Amanda

By: Ellen

Ellen — Sun, 30 Aug 2009 20:32:32 +0000

Hi. How about K. D. Paine’s Measuring Public Relationships?

By: Mihaela

Mihaela — Thu, 20 Aug 2009 22:18:41 +0000

and here is a good reading list from @academicdave (Dave Parry) for his course:
http://emac2321.pbworks.com/Schedule-of-Readings

By: Mihaela

Mihaela — Thu, 20 Aug 2009 22:13:47 +0000

I should also add Everything Is Miscellaneous

By: Tricia Farwell

Tricia Farwell — Thu, 20 Aug 2009 21:55:18 +0000

Throwing sheep in the boardroom: How online social networking will transform your life, work and world by Matthew Fraser & Soumitra Dutta

By: Karen Russell

Karen Russell — Wed, 19 Aug 2009 01:18:57 +0000

I like Henry Jenkins, Convergence Culture — although it’s not about social media exclusively, it’s about how all sorts of media fit together.

By: Mihaela

Mihaela — Tue, 18 Aug 2009 18:17:32 +0000

I remembered I forgot to add books on crowd surfing & crowd sourcing. I’ll keep updating the list and publishing it.

By: Erin

Erin — Tue, 18 Aug 2009 16:56:15 +0000

You might want to check out Chris Brogan’s new book, Trust Agents: http://www.amazon.com/Trust-Agents-Influence-Improve-Reputation/dp/0470743085/

I haven’t read it yet, but it’s on my impending to-read list.

By: Elaine Young

Elaine Young — Tue, 18 Aug 2009 16:09:52 +0000

Mihaela:

Some of the books I have required/recommended for my students (undergrads) include:

Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get it Back by Rohit Bhargava

Free: The Future of a Radical Price by Chris Anderson

The LongTail: Why the Future of Business is Selling Less of More by Chris Anderson

Here Comes Everybody: The Power of Organizing without Organizations by Clay Shirkey

Tribes: We Need You to Lead Us by Seth Godin