Why?

• Because you’re immersed in social media or because you’d like to understand it better.
• Because this video will help you take a deeper look at YouTube culture, and by extension, social media culture, contemporary culture.
• Because you don’t usually take the time to scratch below the surface, beyond blogger relations, ROI, product promotion. But you’d like to.
• Because this is your world, our world, and it’s our duty to understand it.

This is the video of a presentation Kansas State anthropology professor Dr. Michael Wesch gave at the Library of Congress.

No, it’s not a boring PowerPoint. No, it’s not boring and academic. It’s funny, insightful, human, and provocative. Who knows, it might even help with that ROI.

P.S. Yes, the lyrics of the “Numa” video are in Romanian.